Guys there is no need to worry! There are loads of us men using skin care products these days, don’t be ashamed of looking after yourself.

Whilst moisturisers, cleansers and anti-ageing creams have traditionally only been used by women, it seems that men have started catching on to the benefits of these skin care products.

Recent research from Mintel shows that it is older men in particular who have begun investing time, effort and money into their skin care routine in the past few years.  Statistics suggest that £306 million per year is now being spent on male toiletries by gentlemen in their 50s and 60s alone; this is four times more than in 2002.

It is thought that this trend will continue, with Mintel predicting that the mature male skin care market will double in just two years.

As well as exploring the size of this new-found market, the researchers also investigated why more and more older men are suddenly looking to improve the condition of their skin.

The Mintel report stated:

“Men in general have shown that they are much more open to using products that enhance personal appearance, including anti-ageing products.  The drive to look youthful has overtaken the desire to look distinguished.”

“Almost half the men we spoke to said they feared ageing and feared being perceived by colleagues as getting older.”

SHED has an extensive range of intelligent skin care products for men, you can check them out right here:
Skin Care for Men